deutsche Version Facebook Twitter Instagram

Franziska Maderthaner - shaken, not stirred

Category: Portrait 13. August 2008

Picture for yourself reality. Is that reality immediate, direct, unexpected? Should we attribute this power of reality to something within the medium or to the medium itself? Reality, realized as a procedure of exclusion, as an attempt at reduction, has reigned over the scientific and artistic arguments that have existed over centuries. In the last twentieth century, this gateway was submerged in the continually rising flood of the everyday vocabulary of visual art.

The influence of this radical change on the work of the painter Franziska Maderthaner is visible. Instead of reduction, construction, de- and re-construction, and bricolage prevail. Instead of strict exclusion, surplus of meaning. Instead of the pathos of one, a play with references with which to assemble and compose.



The work of Franziska Maderthaner is hyperreal, sampled, and assembled. For this painter, to realize means to gather, to paint, to piece together various media, styles, content, and techniques — that is the way to go. We as viewers realize what occurs to us as impressions and images through composition and assemblage. This process of assimilation is the work, theme, experiment, and suggestion of the painter. Rules of style — from either figurative or abstract painting — do not interest her. In the end, as Maderthaner puts it, it is all just paint on a canvas.

Now, back to reality. Who are you — you, who has created this reality? You are a multitude of entities, an entire array of assembled narratives, which, when joined together, could be addressed in any number of ways: Franziska Maderthaner, Lou Rosenblatt ..., (wh/jn)

https://www.maderthaner.cc/


Our offer – in the art sector

Audio and video productions as all-inclusive service

Our passion for art and our years of experience in the field of audio and video production enable us to produce complex content in a straightforward, authentic and aesthetically sophisticated way. Our approach stands out by its high committment, flexibility and efficiency.

The CastYourArt full-service offer for artists, galleries, museums, exhibition centers and other players in the art sector includes project development, an experienced storytelling resulting in an credible style, film production and post-production and formats ready to be embeded in various internet media or to be used offline.

If you are interested in CastYourArt‘s editorial coverage with additional benefits, please contact us.

Contact

KA21 GmbH/ CastYourArt

Office Vienna
Stuckgasse 1/2 (LOKAL)
1070 Vienna

Tel +43 1 99 717 21
E-Mail: office[at]castyourart.com


More Info

Newsletter

Subscribe now to the new CastYourArt newsletter